Key Selling Points Revolutionary OLED picture as perceived by the human eyeTurn any sound into a truly immersive experienceHands-free entertainment with help from GoogleWide palette of naturally beautiful colorsIntelligent motion processing for fast-moving blur-free scenesAll your entertainment upscaled to 3D surround soundBeautiful Seamless Edge – less bezel more picture . Product Features Revolutionary OLED picture as perceived by the human eyeEnjoy breathtaking contrast on this great OLED with picture quality that feels deep natural and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with the unique OLED panel this technology delivers pure blacks and our brightest ever picture. Turn any sound into a truly immersive experienceAdvanced screen-speaker technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony. Hands-free entertainment with help from GoogleWith hands-free help from Google you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title search by genre and get personalized recommendations on what to watch by saying Hey Google what should I watch? Even get answers on screen control smart home devices and more. Wide palette of naturally beautiful colorsSee colors that are natural and beautiful to the human eye. Cognitive Processor XR enables this unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenesWatching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth bright and clear. All your entertainment upscaled to 3D surround soundWith BRAVIA XR everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Beautiful Seamless Edge – less bezel more pictureWith its frameless design this TV has a seamless and sophisticated look that minimizes distractions focusing your eyes on what’s important – the picture.