Combining local dimming with Wide Colour Spectrum the Panasonic TX65FX700B delivers an intense picture performanceBrilliant Contrast and Wide Colour Spectrum for superb detail Featuring Brilliant Contrast and Wide Colour Spectrum enhancements. Just as the name suggests Wide Colour Spectrum offers a wider palette of colours for an enhanced sense of realism. Brilliant Contrast ups the contrast level for deeper blacks and brighter whites. Local dimming for the best picture from all sources Equipped with Local Dimming this Panasonic 55 inch TV makes the most of any images – whatever the resolution. Whether 4K UHD 1080p FHD or standard definition Local Dimming adjusts the brightness of the screen by zones. This gives greatly improved contrast as the black sections of the TV can be darker and the whites brighter. HDR10 and HLG The Panasonic TX-55FX700B is compatible with HDR (High Dynamic Range). HDR extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks helping to give this TV stunning levels of contrast. HDR10 and HLG formats are both covered. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals. HDR10+ Taking HDR technology to new highs HDR10+ offers scene-by-scene HDR mastering for the truest most accurate HDR picture technology to date. With HDR10+ each scene is optimised meaning the maximum amount of detail is shown – even in the brightest or darkest moments. Voice Assistant – Google Assistant and Amazon Alexa compatible Voice Assistant means you simply have to speak to bring up content and search results. Now featuring Google Home and Amazon Alexa (via firmware update) Voice Assistant is more powerful than ever. Google Home integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment. *Requires compatible Alexa or Google speaker. Bringing it all together When it comes to smart TV flexibility the TX65FX700B has all the features you need. A full web browser complements a wide range of web apps. DLNA certified streaming makes it easy to transfer music and video files from your home computer laptop or NAS drive to the TV. Also standard is Swipe and Share functionality. Swipe and share lets you use the Panasonic TV Remote app for smartphone media sharing. By using the app on your smartphone or tablet you can easily stream pictures 4K videos and music straight to the TV – no cables required. Freeview Play for easy access to catch-up TV This Panasonic also features Freeview Play. This combines catch-up TV on-demand services and live television to make it easy to watch what you want when you want. It’s free from subscription and compatible with existing broadband services while BBC iPlayer ITV Player All 4 and Demand 5 are available without having to open specific apps giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps)..