·. . . LG Self-Lit OLED Technology . ·. a7 Gen4 AI Processor 4K . ·. . Dolby Vision IQ and FILMMAKER Mode ·. . Dolby Atmos ·. . ALLM / HGiG and Game Optimiser ·. Vivid Sport Experience . ·. Intuitive and; Smart User Interface Dolby Vision IQ and; Dolby Atmos Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings while Dolby Atmos delivers multi-dimensional surround sound – a powerful combination that produces breathtakingly cinematic results. FILMMAKER MODE™ FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios colours and frame rates. This accurately delivers the director’s original vision so you experience the film the way they intended. . HDR 10 Pro LG’s own dynamic range technology HDR 10 Pro adjusts brightness to enhance colour reveal every tiny detail and bring lifelike clarity to every image – it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end. The Latest Gaming Specs LG OLED TVs are capable of a 1ms response time while support for ALLM and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth synchronized graphics giving you a more lifelike experience and a better chance of winning. OLED Motion Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.