Key Selling Points NanoCell technology for pure colors in 4K Ultra HDIntuitive α7 Gen4 AI processor 4K for stunning picture and soundHDR HFR VRR for incredible cinema sport and gamingDolby Atmos and Dolby Vision IQ for highly immersive entertainmentOptimal viewing experience from wide angles . Product Features Every color crystal clearLG NanoCell TV utilizes nanoparticles our own distinctive Nano technology to filter and refine color removing impurities from RGB wavelengths. This means that only pure accurate colors will be displayed on screen. The result is a more vibrant more realistic picture that will bring your content to life. Wide viewing angleLG NanoCell’s class-leading screen technology allows for optimal viewing at wide angles so you’ll get an incredible viewing experience wherever you sit. Designed to stand outPicturesque works of art aren’t just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery. Performance worthy of the big screenPure colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Enhanced HDR Dolby’s upgraded technologies and a cinematic mode that’s fresh out of the studio deliver a truly cinematic experience. Awe-inspiring drama to every genreDolby Vision IQ intelligently optimizes picture settings based on content genre and ambient surroundings while Dolby Atmos delivers multi-dimensional surround sound – a powerful combination that produces breathtakingly cinematic results. Director’s vision brought to lifeFILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios colors and frame rates. This accurately delivers the director’s original vision so you experience the film the way they intended. Equipped for peak performancePlay to a higher standard. LG NanoCell TV supports AMD FreeSync Premium to deliver variable refresh rates during gameplay. This significantly reduces stuttering and tearing for clearer and smoother gameplay. Brains that will blow your mindAt the core of the TV is the α7 Gen4 AI Processor 4K a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic so everything you watch is spectacular.