Key Selling Points LG NanoCell technology for pure colors in 4K Ultra HD7 Gen4 AI processor and Full Array dimming for sensational contrastHDR HFR VRR for outstanding cinema sport and gamingDolby Atmos and Dolby Vision IQ for highly immersive entertainmentOptimal viewing experience from wide angles . Product Features Every color crystal clearLG NanoCell TV utilizes nanoparticles LG’s own distinctive Nano technology to filter and refine color removing impurities from RGB wavelengths. This means that only pure accurate colors will be displayed on screen. The result is a more vibrant more realistic picture that will bring your content to life. Wide viewing angleLG NanoCell’s class-leading screen technology allows for optimal viewing at wide angles so you’ll get an incredible viewing experience wherever you sit. Darkness brings out the detailLG NanoCell TV isn’t afraid of a dark space. With Full Array Dimming NanoCell precisely controls individual LED backlight units. This results in deeper blacks and minimal backlight bleeding for greater contrast and a more detailed picture. TV with more than one artistic sideLG NanoCell TV is designed with home aesthetics in mind. With a sleek minimalistic design it hangs tight to your wall like a work of art adding a touch of beauty while maximizing your space. Nano Cinema performance worthy of the big screen in Real 8KPure colors and a host of the latest display technologies bring the movie theater into your home with LG NanoCell TV. LG’s enhanced HDR Dolby’s upgraded technologies and a cinematic mode that’s fresh out of the studio deliver a truly cinematic experience. FILMMAKER MODE the director’s vision brought to lifeFILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios colors and frame rates. This accurately delivers the director’s original vision so you experience the film the way they intended. Nano Sport match winning performance in Real 8KLG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home while Sports Alerts keep you up-to-date with all the latest news from your favorite teams. α9 Gen4 AI Processor 8K 8K upscaling powerful brainThe α9 Gen4 AI processor 8K is the intuitive brain of the TV with unmatched power and responsiveness to produce the optimal output of your picture and sound quality. Intelligent upscaling means you can enjoy the best entertainment content available at an awe-inspiring 8K resolution.