Key Selling Points LG NanoCell technology for pure colors in 4K Ultra HDFast Quad Core Processor 4K and local dimming for bolder contrastHDR for impressive cinema sport and gaming . Product Features One-in-a-million picturePure Colors are stunning in NanoCell TV’s Real 4K. With around 8 million pixels real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses international standards. Every color crystal clearLG NanoCell TV utilizes nanoparticles LG’s distinctive Nano technology to filter and refine color removing impurities from RGB wavelengths. This means that only pure accurate colors will be displayed on screen. The result is a more vibrant more realistic picture that will bring your content to life. TV with more than one artistic sideLG NanoCell TV is designed with home aesthetics in mind. With a sleek minimalistic design it hangs tight to your wall like a work of art adding a touch of beauty while maximizing your space. Performance worthy of the big screenPure Colors and a host of the latest display technologies bring the movie theater into your home with LG NanoCell TV. The enhanced HDR Dolby’s upgraded technologies and a cinematic mode that’s fresh out of the studio deliver a truly cinematic experience. TV with a ton of XPFrom the darkest caves to the brightest worlds LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Unseen levels of controlAll your games leveled up. Game Optimizer automatically adjusts picture settings optimizing graphics and visibility to deliver a better gaming experience no matter what type of game you’re playing. Match winning performanceLG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home while Sports Alerts keep you up-to-date with all the latest news from your favorite teams. A clear home advantageEasily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic bringing the big-game atmosphere to your living room. Enhance everything you see and hearThe processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when where and how to improve sound creating virtual surround sound for a more immersive and cinematic experience. Sound that every genre deservesBy learning from more than 17 million audio data points the processor identifies voices effects and frequencies so it can then optimize the sound by genre for a more immersive experience.